Why Is Home Staging Business Blueprint exceptional?

Your Internationally Acclaimed Home Staging Experts

Meet The Mentors

Meet the home stagers who will be mentoring you along your own personal version of the 'Hero's Journey' with the Home Staging Business Blueprint.

Follow Your Bliss

It's no coincidence that the entrepreneurial journey is likened to the 'hero's journey' of mythology and popular fiction. Made famous by mythologist Joseph Campbell, the hero’s journey explores the theory that the important myths from every culture that have survived for thousands of years, all share a fundamental structure:

An unlikely hero ventures forth from the world of the everyday into a region of great power where fantastic forces are encountered and a decisive personal victory is won. The hero returns from this mysterious adventure with the power to bestow good fortune on his or her fellow men and women.

The framework of the hero’s journey is used to plot the adventures and misadventures of our most loved characters. It is a well travelled path in popular fiction by such diverse characters as Harry Potter and Dorothy in The Wizard of Oz, and many more.

As a result of his research, Campbell coined the phrase “Follow Your Bliss”, because… well, nothing matters more in a life of purpose.

So why liken your training with the Home Staging Business Blueprint to The Hero's Journey? Firstly, because the journey you are about to embark on will have many of the hallmarks of the hero’s journey. The path is not a straight path to success. More than likely you will face twists and turns and times where you feel like quitting along the way.

Secondly, your hero's journey is unique to you, so the speed of your journey depends on your ability to receive the lessons and challenges as presented. There is no right or wrong and no judgement here. You will find, however, that a lesson will keep appearing until you deal with it.

The beauty is that when you face misfortune, your entrepreneurial journey does not have to end there. You have the benefit of being mentored by those who have been there before you. Your home staging mentors have made mistakes that seemed insurmountable at the time. These moments are the forks in the road where you will need help to decide which way to go.

With the benefit of experience, your mentors can help move you forward. The answer to your success can appear just a little further up the road. Your mentors are your headlights. 

We look forward to supporting you in your own hero's journey.

Tracey McLeod, Presentation Sells

On The Business Of Staging

Tracey McLeod, Bobbie McGrath & Cindy Lin (Speaking)

Cindy Lin, Home Stager & Stylist



I moved to Paris in September 2017 for my Master in Photography. It's a really big move for me which personally I could never have imagined. But I think that's why it's so important to give yourself permission to dream and to align your life goals and your passion.

That's why in Module Zero & One, we are spending so much time on figuring out your why, finding your zone of genius, etc. I know it's a bit woo-woo, but I do believe in it. I think it's incredibly important to recognise what really drives you, not just from a monetary stand point.

And once you figure out those things, you can create work that fulfils those goals for you. My business had taken some major changes because of this. I realised I am still passionate about home staging and I want to make a bigger impact than just doing one-on-one work. So after 12 years as a staging company, I created my first training program.

There’s a lot in the training program. I pretty much pooled my experience into what I thought would be useful. I do think it's incredibly important to have your personality come through, especially in today's world. And how we perceive ourselves is often very different from how others see us, that's why the 3 words exercise is surprising and so juicy to work through. I also think self-discovery is very key in creating the business you want, that's why there is such strong emphasis on it in the early modules. If you don't know what you want, you will be wasting a lot of time, resources and money. Not to mention you will be super unhappy!

I believe in you and your success. You can push past your own self-imposed limitations. I know you can, since I've done it.

I'm very happy that you are here now. It's a very exciting journey!

Cindy Lin

Bobbie McGrath, Occupied Staging Specialist



Bobbie McGrath became aware of Staging while selling her house 18 years ago. Intrigued, the seed of an idea was planted which finally bore fruit in 2004 when Bobbie took the leap of faith and opened the doors of Successful Staging in Raleigh, NC. With a focus on practical and effective Staging techniques her business quickly grew as her reputation for making the entire process a positive experience became known. In 2005 she received her ASP designation and became a board member of the local IAHSP organization for the next few years.

She joined the RESA organization in 2009 and was pleased to receive her RESA-PRO designation in 2014. In 2015, Bobbie was honored to be named one of the Top Ten Occupied Stagers in the United States by the RESA organization. To date, she has Staged and/or consulted on over 6,000 homes in the Raleigh/Durham/Chapel Hill area of North Carolina, USA.

In addition to running her staging company, Bobbie has created a continuing education elective course for North Carolina Realtors and is continuing to develop additional courses for Realtors and Stagers alike.

She is known for her passionate discussion of anything Staging and is continuously looking for new ideas to improve the Staging process. From neuro-marketing to the “taste” of colour Bobbie seeks cutting edge techniques to get the Staging message across to homeowners and Realtors alike!

Bobbie McGrath

Tracey McLeod, Property Stylist

When I went to the Real Estate Staging Association convention in Las Vegas in January 2015 I had two aims, one was to meet my mentor Lori Kim Polk and the second was to get some much needed training in home staging.

The first goal of meeting my mentor, a highly experienced award winning US vacant home staging professional, didn't go so well. I had originally found her in online forums in 2011 and had rigorously applied her wisdom from answers to home staging business questions in Q&A posts. When I met her, I was unable to say much more than, "Wow!" "Great!" "Uh huh". 

Still craving leadership and guidance, and preferring the occupied side of staging, I patched together a business model from my formal training in business, interior decorating, property investing and renovating. Unconsciously, I continued scouring the globe for role models in occupied home staging. 

In mid 2016, Lori Kim passed away suddenly, leaving her legacy of excellence in home staging as far away as Australia. Around this time I reached out to Top Ten US Home Stager Bobbie McGrath whom I had also met in Vegas to help train Australian home sellers, home stagers and real estate agents on how to use home staging for selling success. Bobbie, a 14 year veteran with experience in occupied, enhanced and vacant staging said, "Yeah, Sure!" 

For over two years, Bobbie and I have been presenting a free weekly home sellers Q&A on Presentation Sells' Facebook page. Over 100,000 views later, Bobbie and myself are teaming up with Cindy Lin. Cindy is a successful home stager from San Francisco with 12 years of vacant staging success under her belt. Since transitioning out of staging and into training, she has been offering podcasts and courses to a growing international audience for the past three years.

Bobbie, Cindy and I are collaborating on a world's best home staging training course for Australia. The 'Home Staging Business Blueprint' represents the best of the knowledge, programs and processes that we have built into our businesses as a home stagers over our collective 36 years in business. In addition, I have invited more than 15 Australian business experts from various fields to round out your business and design education. 

As a result, I know that if you follow this Blueprint and complete the modules, you have the greatest chance of creating a successful home staging business from day one.

Tracey McLeod

Follow Your Bliss and the universe will open doors where there were only walls.

Joseph Campbell



We can’t wait to experience the 4-Day immersion event and be educated and inspired to apply the training to our own renovation business.

Daniel & Melinda, Gold Coast Australia



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